BUSINESS COMPUTING CONFERENCE


Business Computing Conference is one of the leading research topics in the international research conference domain. Business Computing is a conference track under the Business Conference which aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Business.

internationalconference.net provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of (Business).

Business Computing is not just a call for academic papers on the topic; it can also include a conference, event, symposium, scientific meeting, academic, or workshop.

You are welcome to SUBMIT your research paper or manuscript to Business Computing Conference Track will be held at “Business Conference in San Francisco, United States in June 2020” - “Business Conference in Paris, France in July 2020” - “Business Conference in New York, United States in August 2020” - “Business Conference in Tokyo, Japan in September 2020” - “Business Conference in Zürich, Switzerland in September 2020” - “Business Conference in Barcelona, Spain in October 2020” - “Business Conference in San Francisco, United States in November 2020” - “Business Conference in Istanbul, Turkey in November 2020” - “Business Conference in Singapore, Singapore in November 2020” - “Business Conference in Bangkok, Thailand in December 2020” - “Business Conference in Paris, France in December 2020” - “Business Conference in London, United Kingdom in February 2021” - “Business Conference in Barcelona, Spain in April 2021” - “Business Conference in Istanbul, Turkey in May 2021” - “Business Conference in San Francisco, United States in June 2021” - “Business Conference in Paris, France in July 2021” - “Business Conference in New York, United States in August 2021” - “Business Conference in Tokyo, Japan in September 2021” - “Business Conference in Zürich, Switzerland in September 2021” - “Business Conference in Barcelona, Spain in October 2021” - “Business Conference in San Francisco, United States in November 2021” - “Business Conference in Istanbul, Turkey in November 2021” - “Business Conference in Singapore, Singapore in November 2021” - “Business Conference in Bangkok, Thailand in December 2021” - “Business Conference in Paris, France in December 2021” .

Business Computing is also a leading research topic on Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, Elsevier, Scopus, Web of Science.

Final Call

IX. INTERNATIONAL BUSINESS CONFERENCE

JUNE 05 - 06, 2020
SAN FRANCISCO, UNITED STATES

X. INTERNATIONAL BUSINESS CONFERENCE

JULY 20 - 21, 2020
PARIS, FRANCE

XI. INTERNATIONAL BUSINESS CONFERENCE

AUGUST 10 - 11, 2020
NEW YORK, UNITED STATES

XII. INTERNATIONAL BUSINESS CONFERENCE

SEPTEMBER 10 - 11, 2020
TOKYO, JAPAN

XIII. INTERNATIONAL BUSINESS CONFERENCE

SEPTEMBER 16 - 17, 2020
ZÜRICH, SWITZERLAND

XIV. INTERNATIONAL BUSINESS CONFERENCE

OCTOBER 21 - 22, 2020
BARCELONA, SPAIN

XV. INTERNATIONAL BUSINESS CONFERENCE

NOVEMBER 02 - 03, 2020
SAN FRANCISCO, UNITED STATES

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline October 05, 2020
  • CONFERENCE CODE: 20BC11US
  • One Time Submission Deadline Reminder

XVI. INTERNATIONAL BUSINESS CONFERENCE

NOVEMBER 12 - 13, 2020
ISTANBUL, TURKEY

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline October 05, 2020
  • CONFERENCE CODE: 20BC11TR
  • One Time Submission Deadline Reminder

XVII. INTERNATIONAL BUSINESS CONFERENCE

NOVEMBER 19 - 20, 2020
SINGAPORE, SINGAPORE

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline October 19, 2020
  • CONFERENCE CODE: 20BC11SG
  • One Time Submission Deadline Reminder

XVIII. INTERNATIONAL BUSINESS CONFERENCE

DECEMBER 15 - 16, 2020
BANGKOK, THAILAND

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline November 17, 2020
  • CONFERENCE CODE: 20BC12TH
  • One Time Submission Deadline Reminder

XIX. INTERNATIONAL BUSINESS CONFERENCE

DECEMBER 28 - 29, 2020
PARIS, FRANCE

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline November 26, 2020
  • CONFERENCE CODE: 20BC12FR
  • One Time Submission Deadline Reminder

XX. INTERNATIONAL BUSINESS CONFERENCE

FEBRUARY 13 - 14, 2021
LONDON, UNITED KINGDOM

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline January 16, 2021
  • CONFERENCE CODE: 21BC02GB
  • One Time Submission Deadline Reminder

XXI. INTERNATIONAL BUSINESS CONFERENCE

APRIL 15 - 16, 2021
BARCELONA, SPAIN

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline March 16, 2021
  • CONFERENCE CODE: 21BC04ES
  • One Time Submission Deadline Reminder

XXII. INTERNATIONAL BUSINESS CONFERENCE

MAY 11 - 12, 2021
ISTANBUL, TURKEY

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline April 01, 2021
  • CONFERENCE CODE: 21BC05TR
  • One Time Submission Deadline Reminder

XXIII. INTERNATIONAL BUSINESS CONFERENCE

JUNE 05 - 06, 2021
SAN FRANCISCO, UNITED STATES

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline May 06, 2020
  • CONFERENCE CODE: 21BC06US
  • One Time Submission Deadline Reminder

XXIV. INTERNATIONAL BUSINESS CONFERENCE

JULY 20 - 21, 2021
PARIS, FRANCE

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline June 19, 2020
  • CONFERENCE CODE: 21BC07FR
  • One Time Submission Deadline Reminder

XXV. INTERNATIONAL BUSINESS CONFERENCE

AUGUST 10 - 11, 2021
NEW YORK, UNITED STATES

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline July 10, 2020
  • CONFERENCE CODE: 21BC08US
  • One Time Submission Deadline Reminder

XXVI. INTERNATIONAL BUSINESS CONFERENCE

SEPTEMBER 10 - 11, 2021
TOKYO, JAPAN

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline August 10, 2020
  • CONFERENCE CODE: 21BC09JP
  • One Time Submission Deadline Reminder

XXVII. INTERNATIONAL BUSINESS CONFERENCE

SEPTEMBER 16 - 17, 2021
ZÜRICH, SWITZERLAND

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline August 17, 2020
  • CONFERENCE CODE: 21BC09CH
  • One Time Submission Deadline Reminder

XXVIII. INTERNATIONAL BUSINESS CONFERENCE

OCTOBER 21 - 22, 2021
BARCELONA, SPAIN

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline September 22, 2020
  • CONFERENCE CODE: 21BC10ES
  • One Time Submission Deadline Reminder

XXIX. INTERNATIONAL BUSINESS CONFERENCE

NOVEMBER 02 - 03, 2021
SAN FRANCISCO, UNITED STATES

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline October 05, 2020
  • CONFERENCE CODE: 21BC11US
  • One Time Submission Deadline Reminder

XXX. INTERNATIONAL BUSINESS CONFERENCE

NOVEMBER 12 - 13, 2021
ISTANBUL, TURKEY

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline October 05, 2020
  • CONFERENCE CODE: 21BC11TR
  • One Time Submission Deadline Reminder

XXXI. INTERNATIONAL BUSINESS CONFERENCE

NOVEMBER 19 - 20, 2021
SINGAPORE, SINGAPORE

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline October 19, 2020
  • CONFERENCE CODE: 21BC11SG
  • One Time Submission Deadline Reminder

XXXII. INTERNATIONAL BUSINESS CONFERENCE

DECEMBER 15 - 16, 2021
BANGKOK, THAILAND

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline November 17, 2020
  • CONFERENCE CODE: 21BC12TH
  • One Time Submission Deadline Reminder

XXXIII. INTERNATIONAL BUSINESS CONFERENCE

DECEMBER 28 - 29, 2021
PARIS, FRANCE

  • Abstracts/Full-Text Paper Submission Deadline June 15, 2020
  • Notification of Acceptance/Rejection Deadline June 30, 2020
  • Final Paper and Early Bird Registration Deadline November 26, 2020
  • CONFERENCE CODE: 21BC12FR
  • One Time Submission Deadline Reminder
FINISHED

I. INTERNATIONAL BUSINESS CONFERENCE

MARCH 19 - 20, 2019
ISTANBUL, TURKEY

FINISHED

II. INTERNATIONAL BUSINESS CONFERENCE

JUNE 26 - 27, 2019
PARIS, FRANCE

FINISHED

III. INTERNATIONAL BUSINESS CONFERENCE

AUGUST 21 - 22, 2019
LONDON, UNITED KINGDOM

FINISHED

IV. INTERNATIONAL BUSINESS CONFERENCE

OCTOBER 08 - 09, 2019
NEW YORK, UNITED STATES

FINISHED

V. INTERNATIONAL BUSINESS CONFERENCE

DECEMBER 12 - 13, 2019
ROME, ITALY

FINISHED

VI. INTERNATIONAL BUSINESS CONFERENCE

FEBRUARY 13 - 14, 2020
LONDON, UNITED KINGDOM

FINISHED

VII. INTERNATIONAL BUSINESS CONFERENCE

APRIL 15 - 16, 2020
BARCELONA, SPAIN

FINISHED

VIII. INTERNATIONAL BUSINESS CONFERENCE

MAY 11 - 12, 2020
ISTANBUL, TURKEY

Business Conference Call For Papers are listed below:

Previously Published Papers on "Business Computing Conference"

  • The Strategic Engine Model: Redefined Strategy Structure, as per Market-and Resource-Based Theory Application, Tested in the Automotive Industry
    Authors: Krassimir Todorov, Keywords: Business strategy, corporate strategy, functional strategies, operations strategy. DOI:10.5281/zenodo. Abstract: The purpose of the paper is to redefine the levels of structure of corporate, business and functional strategies that were established over the past several decades, to a conceptual model, consisting of corporate, business and operations strategies, that are reinforced by functional strategies. We will propose a conceptual framework of different perspectives in the role of strategic operations as a separate strategic place and reposition the remaining functional strategies as supporting tools, existing at all three levels. The proposed model is called ‘the strategic engine’, since the mutual relationships of its ingredients are identical with main elements and working principle of the internal combustion engine. Based on theoretical essence, related to every strategic level, we will prove that the strategic engine model is useful for managers seeking to safeguard the competitive advantage of their companies. Each strategy level is researched through its basic elements. At the corporate level we examine the scope of firm’s product, the vertical and geographical coverage. At the business level, the point of interest is limited to the SWOT analysis’ basic elements. While at operations level, the key research issue relates to the scope of the following performance indicators: cost, quality, speed, flexibility and dependability. In this relationship, the paper provides a different view for the role of operations strategy within the overall strategy concept. We will prove that the theoretical essence of operations goes far beyond the scope of traditionally accepted business functions. Exploring the applications of Resource-based theory and Market-based theory within the strategic levels framework, we will prove that there is a logical consequence of the theoretical impact in corporate, business and operations strategy – at every strategic level, the validity of one theory is substituted to the level of the other. Practical application of the conceptual model is tested in automotive industry. Actually, the proposed theoretical concept is inspired by a leading global automotive group – Inchcape PLC, listed on the London Stock Exchange, and constituent of the FTSE 250 Index.
  • Corporate Social Responsibility Disclosure, Tax Aggressiveness and Sustainability Report Assurance: Evidence from Thailand
    Authors: Eko Budi Santoso, Kazia Laturette, Stanislaus Adnanto Mastan, Keywords: Corporate Social Responsibility disclosure, tax aggressiveness, sustainability assurance, business ethics. DOI:10.5281/zenodo.3566409 Abstract: This study aims to examine the association between disclosure of social responsibility and tax aggressiveness in developing countries, namely Thailand. This is due to the increasing trend of disclosure of social responsibility in developing countries, even though this disclosure of information is still voluntary. On the other hand, developing countries have low taxation rate and investor protection infrastructures that allow the disclosure of social responsibility to be used opportunistically as a tool to fool the attainment of interests. This study also examines the role of assurance on the association between corporate social responsibility disclosure and tax aggressiveness. The assurance aims to provide confidence that the disclosure of social responsibility by the company is valid. This research builds an index to measure the disclosure of social responsibility based on the rules issued by the innovative Global Reporting. The results of the study are based on a sample of publicly traded companies in Thailand, which showed a positive association between disclosure of corporate social responsibility and tax aggressiveness, but it was further discovered that these results were mitigated by the existence of assurance against disclosure of corporate social responsibility. The results of this study indicate that the disclosure of corporate social responsibility can show that the company cares about the issue of social responsibility but does not automatically make the company as one that holds ethical values ​​in its business practices.
  • A Corpus-Based Approach to Understanding Market Access in Fisheries and Aquaculture: A Systematic Literature Review
    Authors: Cheryl Marie Cordeiro, Keywords: Market access, fisheries and aquaculture, international business, systematic literature review. DOI:10.5281/zenodo. Abstract: Although fisheries and aquaculture studies might seem marginal to international business (IB) studies in general, fisheries and aquaculture IB (FAIB) management is currently facing increasing pressure to meet global demand and consumption for fish in the next coming decades. In part address to this challenge, the purpose of this systematic review of literature (SLR) study is to investigate the use of the term ‘market access’ in its context of use in the generic literature and business sector discourse, in comparison to the more specific literature and discourse in fisheries, aquaculture and seafood. This SLR aims to uncover the knowledge/interest gaps between the academic subject discourses and business sector practices. Corpus driven in methodology and using a triangulation method of three different text analysis software including AntConc, VOSviewer and Web of Science (WoS) analytics, the SLR results indicate a gap in conceptual knowledge and business practices in how ‘market access’ is conceived and used in the context of the pharmaceutical healthcare industry and FAIB research and practice. While it is acknowledged that the product orientation of different business sectors might differ, this SLR study works with the assumption that both business sectors are global in orientation. These business sectors are complex in their operations from product to market. This SLR suggests a conceptual model in understanding the challenges, the potential barriers as well as avenues for solutions to developing market access for FAIB.
  • Bank Loans and the Business Cycle: The Case of the Czech Republic
    Authors: Libena Cernohorska, Jan Cernohorsky, Keywords: Bank, business cycle, economic growth, loans. DOI:10.5281/zenodo.3299547 Abstract: This article aims to evaluate the impact of loans provided within the Czech banking sector on the growth of the Czech economy. The article is based on research of current scientific findings in respect to bank loans and economic development. The paper is based on data taken from the Czech Statistical Office on the development of the gross domestic product and data from the Czech National Bank on the development of loans from the period 2004-2015. Links between selected variables are tested using Granger causality tests. The results calculated confirm the hypothesis of the impact of the loans on economic growth, with a six-month delay. The results thus correspond to the standard economic findings and results of most previous studies.
  • Technology, Organizational and Environmental Determinants of Business Intelligence Systems Adoption in Croatian SME: A Case Study of Medium-Sized Enterprise
    Authors: Ana-Marija Stjepić, Luka Sušac, Dalia Suša Vugec, Keywords: Adoption, business intelligence, business intelligence systems, case study, TOE framework. DOI:10.5281/zenodo.3298898 Abstract: In the last few years, examples from scientific literature and business practices show that the adoption of technological innovations increases enterprises' performance. Recently, when it comes to the field of information technology innovation, business intelligence systems (BISs) have drawn a significant amount of attention of the scientific circles. BISs can be understood as a form of technological innovation which can bring certain benefits to the organizations that are adopting it. Therefore, the aim of this paper is twofold: (1) to define determinants of successful BISs adoption in small and medium enterprises and thus contribute to this neglected research area and (2) to present the current state of BISs adoption in small and medium-sized companies. In order to do so, determinants are defined and classified into three dimensions, according to the Technology – Organization – Environment (TOE) theoretical framework that describes the impact of each dimension on technological innovations adoption. Moreover, paper brings a case study presenting the adoption of BISs in practice within an organization from tertiary (service) industry sector. Based on the results of the study, guidelines for more efficient, faster and easier BISs adoption are presented.
  • Managing Business Processes in the Age of Digital Transformation: A Literature Review
    Authors: Ana-Marija Stjepić, Dalia Suša Vugec, Keywords: Business process management, digital transformation, digitalization, process change. DOI:10.5281/zenodo.3298896 Abstract: Today, digital transformation is one of the leading topics that occupy the attention of scientific circles and business experts. Organizational success is most often reflected through the successful managing of business processes. Given the growing market for digital innovations and its ever-increasing impact on business, organizations need to be prepared for organizational changes that come with the digital era. In order to maintain their competitive advantage in the global market, organizations must adapt their processes to new digitalization conditions. The main goal of this study is to point out the link between the digital transformation and the business process management concept. Therefore, in order to contribute to the scientific field that explores the potential relation between business process management concept and digital transformation, a literature review has been conducted. Papers have been searched within the Business Process Management Journal by keywords related to the term digital transformation. Selected papers have been analyzed according to the topic, type of publication, year of publication, keywords, etc. The results reveal a growing number of papers published on the topic of digital transformation to the Business Process Management Journal, but the lack of case studies. This paper contributes to the extension of academic literature in this important, yet insufficiently researched, scientific field that creates the bond between two strong concepts of digital transformation and business process management.
  • Branding Good Corporate Governance: A Pathway to Strengthen Investors’ Perception and Brand Equity
    Authors: Azaz Zaman, Imtiaz Uddin Chowdhury, Mohammad Shariful Islam, Keywords: Brand equity, investors’ preference, good corporate governance, sustainable business environment. DOI:10.5281/zenodo.3298821 Abstract: Corporate governance has become a crucial issue in both the business and academic world as a result of world-wide financial scandals and lack of trust in corporate practices. There is no doubt that in order to thrive and attain growth in the market, a company must earn the trust of its stakeholders by consistently delivering on its commitments. Directors of the companies thus comprehend the importance of upfront communication with relevant stakeholders to increase their confidence. The authors of this article argue that practicing good corporate governance is not enough in this highly competitive market place; corporate leaders need to market their good corporate governance practices in order to make the company more attractive to investors. This article also contends that the strength of corporate governance relies wholly upon the extent to which it is communicated simply, effectively and unceasingly to its stakeholders. The main objective of this study, therefore, is to explore the importance of branding good corporate governance in order to increase corporate brand equity, attract investors, and capture market share. A structured questionnaire comprising three sections and a total of 34 questions was prepared and surveyed by the authors among respondents residing in Bangladesh and who also have an academic and corporate background, to investigate the potential impact of branding good corporate governance in the market place. High mean values for individual questions and overall section depict that communicating and branding good corporate governance to the stakeholders will not only boost the investors’ confidence but also increase the corporate brand equity, yielding both profitable and sustainable business environment.
  • Business Process Management and Organizational Culture in Big Companies: Cross-Country Analysis
    Authors: Dalia Suša Vugec, Keywords: Business process management, BPM maturity, BPM success factors, organizational culture, process performance index. DOI:10.5281/zenodo.2643862 Abstract: Business process management (BPM) is widely used approach focused on designing, mapping, changing, managing and analyzing business processes of an organization, which eventually leads to better performance and derives many other benefits. Since every organization strives to improve its performance in order to be sustainable and to remain competitive on the market in long-term period, numerous organizations are nowadays adopting and implementing BPM. However, not all organizations are equally successful in that. One of the ways of measuring BPM success is by measuring its maturity by calculating Process Performance Index (PPI) using ten BPM success factors. Still, although BPM is a holistic concept, organizational culture is not taken into consideration in calculating PPI. Hence, aim of this paper is twofold; first, it aims to explore and analyze the current state of BPM success factors within the big organizations from Slovenia, Croatia, and Austria and second, it aims to analyze the structure of organizational culture within the observed companies, focusing on the link with BPM success factors as well. The presented study is based on the results of the questionnaire conducted as the part of the PROSPER project (IP-2014-09-3729) and financed by Croatian Science Foundation. The results of the questionnaire reveal differences in the achieved levels of BPM success factors and therefore BPM maturity in total between the three observed countries. Moreover, the structure of organizational culture across three countries also differs. This paper discusses the revealed differences between countries as well as the link between organizational culture and BPM success factors.
  • Intrapreneurship Discovery: Standard Strategy to Boost Innovation inside Companies
    Authors: Chiara Mansanta, Daniela Sani, Keywords: Business model, decision making, intrapreneurship discovery, open innovation, standard methodology. DOI:10.5281/zenodo.2643702 Abstract: This paper studies the concept of intrapreneurship discovery for innovation and technology development related to the manufacturing industries set up in the center of Italy, in Marche Region. The study underlined the key drivers of the innovation process and the main factors that influence innovation. Starting from a literature study on open innovation, this paper examines the role of human capital to support company’s development. The empirical part of the study is based on a survey to 151 manufacturing companies that represent the 34% of that universe at the regional level. The survey underlined the main KPI’s that influence companies in their decision processes; then tools for these decision processes are presented.
  • Negotiating Across Cultures: The Case of Hungarian Negotiators
    Authors: Júlia Szőke, Keywords: Business, culture, negotiations, stereotypes. DOI:10.5281/zenodo.2643527 Abstract: Negotiating across cultures needs consideration as different cultures have different norms, habits and behavioral patterns. The significance of cross-cultural negotiations lies in the fact that many business relationships have already failed due to the lack of cultural knowledge. Therefore, the paper deals with cross-cultural negotiations in case of Hungarian business negotiators. The aim of the paper is to introduce the findings of a two-phase research conducted among Hungarian business negotiators. In the first phase a qualitative research was conducted to reveal the importance of cultural differences in case of cross-cultural business negotiations from the viewpoint of Hungarian negotiators, whereas in the second phase a quantitative one was conducted to figure out whether cultural stereotypes affect the way how the respondents negotiate with people coming from different cultures. The research found out that in case of Hungarian negotiators it is mostly the lack of cultural knowledge that lurks behind the problems and miscommunication occurring during the negotiations. The research also revealed that stereotypes have an influence on the negotiation styles of Hungarian negotiators. The paper concludes that culture and cultural differences must be taken into consideration in case of cross-cultural negotiations so that problems and misunderstandings could be avoided.