Top 10 Marketing Research Paper Topics
Relationship Marketing: Loyalty: behavior or an attitude, loyalty schemes vs. customer satisfaction, loyalty schemes and their relationship with sales, how to increase loyalty through relationships.
Branding: Maintaining brand equity, branding strategies, impact and application, effect of branding on consumers, corporate social responsibility and brand management.
Direct Marketing: Effect and implications on consumers, maintaining good relationship with customers, the success of telemarketing, response of consumers to direct and digital marketing.
Marketing across Cultures: Impact of culture on the trading market, impact of language on the identity of a brand, amalgamating regional differences within the national culture of marketing, cross cultural analysis of marketing techniques across cultures, impact of belief, religion and values upon business across the world, application of marketing mix in a culturally diverse society, critical analysis of cultural differences and marketing.
Online Marketing: Role of online marketing in sales, implications, and application, analysis of the perception of consumers, change in behavior of customers in offline and online marketing, relationship between brand equity and consumer perception of products, impact of appearance and visual effects for online marketing.
The 4Ps (Price, Product, Promotion, Place) of Marketing Mix: Critical analysis of pricing strategies, 4P’s on customer’s attitude, impact of traditional promotions vs. social media promotions and difference between online and offline promotions, influence of celebrity endorsement, consequences of wrong placement of products.
Marketing and Consumer Psychology: Investigation of consumer psychology and perceptions, analysis of cultural effect on consumer’s decision, response of consumer to loyalty schemes vs. customer satisfaction, understanding psychology of consumers to develop marketing strategies, effect of unconscious mind on consumer’s shopping style, factors shaping customer’s wants, influence of social media campaigns upon buying pattern of customers, marketing methods and techniques which change buying behavior.
Marketing and Social Networks: Social media marketing vs. traditional marketing, Building relationship with customers through social media, Impact of social marketing on purchases, role of online stores in traditional marketing mix, How social media marketing helps in acquiring new businesses, How businesses gather information from social media and Consumer perception of social media marketing.
Marketing Ethics: Ethics and consumer perception, impact of unethical behavior of organization on sales, how country laws shape ethics of businesses, ethical considerations and brand loyalty.
Future Trends in Marketing: Green Marketing, Influencer Marketing, Augmented Reality, Artificial intelligence.