THE ANALYSIS OF THE FINANCIAL PERFORMANCE AND THE MARKET VALUE FROM TURKEY FIRMS
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Financial Performance, Market Value, Turkish Firms, Istanbul Stock Market
Profit maximization is the basis of the company management's decisions. Identifying the capabilities and performance that exist within the company is important to achieve this. When the performance analysis is performed well, the market value of the company is also expected to increase. It is aimed to determine the business strategies and to apply them in a rational and economical way by performance analysis. Decision-makers in companies use the analyzes made with different Multi-Objective Decision-Making Methods in order to determine their corporate strategies and make the most accurate decision. Analysis methods that provide maximum benefit by using financial data are preferred. The aim of this study is to determine the relationship between the market value and financial performance of BIST 100 companies (Istanbul Stock Exchange 100 Index) operating in Turkey by PROMETHEE method. For this purpose, financial performance and market value analysis of the 100 companies traded in Istanbul Stock Exchange in line with the balance sheet and income statement data of 2017 were carried out. According to the results of the analysis, it was found that among all companies traded in BIST 100, the banking sector proved to be at the top level of market value with financial performance in 2017.