DESIGNING STRATEGIES FOR CIRCULAR BUSINESS MODEL BASED ON HYBRID TECHNOLOGIES-3D MODELING AND BIG DATA: AN INTEGRATED MODEL AND PATHWAYS TO DIGITAL-SUSTAINABLE ENTREPRENEURSHIP

Back to Page Authors: Selma Regina Martins Oliveira, Sandro Trento

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Keywords: strategies, circular business models, hybrid technologies – 3D and big data, digital-sustainable entrepreneurship

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Abstract: This article aims to contribute to the promotion of a digital-sustainable entrepreneurship policy in Italy. For this, he presents a designer of integrated strategies for circular business models based on hybrid technologies 3D modeling and big data. The structure is based on the ReSOLVE model by The Ellen MacArthur Foundation (2015): ReGENERATE, SHARE, OPTIMIZE, VIRTUALIZE, EXCHANGE. With this, it is expected to contribute: (a) to a superior sustainable performance from the effects of big data and 3D modeling, in order to promote digital-sustainable entrepreneurship; (b) it offers a research agenda on how to link between management strategies and sustainable performance under the circular business model, considering as facilitators the effects of big data and 3D modeling towards digital-sustainable entrepreneurship; and (c) it foresees promising linkages between management strategies and sustainable performance, with the aim of contributing to further research in this field. This study ends with implications for researchers and managers, and by highlighting intrinsic limitations of the research.

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