UNDERSTANDING THE INNOVATION ECOSYSTEM THROUGH NEW BUSINESS MODELS BASED ON DIGITAL TECHNOLOGIES: INTEGRATED FRAMEWORK AND RESEARCH AGENDA

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Keywords: innovation ecosystem, new business models, digital technologies, integrated framework

Abstract: This research aims to present a proposal for an integrated framework combining innovation ecosystem (IE), new business models (NBM) and digital technologies (DT). It is an original work and has the following contributions: (a) introduction of an integrated IE-NBM-DT framework, which allows better guidance in the relationship between companies, customers, suppliers, partners, digital technologies in an ecosystem; (b) present the main implications, with research propositions and agenda for future research. In the case of an ecosystem with the mission of making interactions, digital technologies as a complex infrastructure that is, is related to the most diverse strata/actors and at different times. And understanding this ecosystem requires understanding that its characteristics differ a lot, being the object of an equally different analysis. It is not a simple process, involving objectives to be achieved, strategies to be implemented, support, characteristics of stakeholders, performance measurement, among others. It is hoped that this research can promote substantial gains for the state of the art and the state of practice, as the first insight for academics, managers, entrepreneurs and public policymakers.