SUSTAINABLE BUSINESS MODEL INNOVATION FOR A COMPANY PROVIDING THE COLLECTIVE PUBLIC TRANSPORT SERVICE IN THE MUNICIPALITY OF MEDELLÍN-COLOMBIA

Back to Page Authors: Vladimir Pallares-Arboleda, Marta Luz Arango-Uribe, Saúl Emilio Rivero Mejía

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Keywords: sustainable business model innovation, public collective transportation, service quality, environmental impact

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Abstract: Public Collective Transportation (PCT), is defined as the means of collective transport of public or private property that are intended to mobilize passengers; then whose radius of action is of municipal and metropolitan character facilitating connectivity between the territory, promoting social and economic development without environmental effects. Due to the different advances in mobility, the municipality of Medellín-Colombia has been working on the modernization of the PCT through the installation of electronic devices with the service providers, as well as the development of a reception platform, processing this information. But despite this, there are shortcomings in the level of the operation in terms of service quality and the implementation of traditional business models that do not contribute to the sustainability of the city; For this work, a methodology is designed that identifies the variables that make up a sustainable business model innovation through the application of Bayesian networks; that allows reducing the environmental impact associated with air quality and improving the provision of collective public transport service in this territory.

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