OBJECTIFIED BODY CONSCIOUSNESS AND SOLO SELFIE POSTING BEHAVIOR AMONG YOUNG WOMEN IN PAKISTAN

Back to Page Authors: Aysha Khurshid, Sara Asad

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Keywords: objectified body consciousness, solo selfie posting behavior, body shame, control beliefs

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Abstract: Selfies in the last few years have attained worldwide prominence and are especially popular among college-attending young adults. The current study attempted to address the relationship between objectified body consciousness and selfie-posting behaviors and identified the role of objectified body consciousness as predictor of selfie-posting behavior among young women. Correlational research design was employed. A representative sample of total four groups of females aged 18 to 25 years was selected on the basis of frequency of posting solo selfies on different social networking sites in the past week (75 females = more than 10 times; 75 females = 4-10 times; 75 females = 1-3 times; 75 females = never). The sampling strategy used in this study was non-probability purposive sampling and Objectified Body Consciousness Scale was administered on participants. Female participants were approached from different college and university campuses of Lahore, Pakistan. Results showed that there is a significant positive relationship of body shame and surveillance with solo selfie-posting behaviors among young women. It was concluded via running binary logistic regression that objectified body consciousness appears to be a predictor of solo selfie posting behavior among young women. Results expressed a strong need for awareness on the negative implications of the Selfie syndrome.

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