CORPORATE SUSTAINABILITY STRATEGIES

Back to Page Authors: H. Buluthan Cetintas

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Keywords: Responsibility, strategy, sustainability, sustainability strategies

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Abstract: Corporate sustainability is one of the inevitable concepts for today's companies. Corporate sustainability has benefits like improving the brand value, providing reputation and developing new products and services as well as it focuses on winning the trust of stakeholders and making this trust permanent. The aim of the study is to explain conceptually corporate sustainability with economic, environmental and social dimensions and to expose the sustainability strategies that companies can use.

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