GUIDELINE OF CULTURAL TOURISM MANAGEMENT CASE STUDY: THE ARTS AND CULTURE OFFICE, SUAN SUNANDHA RAJABHAT UNIVERSITY

Back to Page Authors: Weera Weerasophon

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Keywords: Suan Sunandha Rajabhat University, cultural tourism, tourism, management

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Abstract: This research is aim to explore and investigate the areas for development of cultural tourism of The Arts and Culture Office, Suan Sunandha Rajabhat University eventually to approach to development of Promoting cultural tourism of The Arts and Culture Office Suan Sunandha Rajabhat University. This research is divided into 1 part which the first part is the part of quantitative research (respondents 6 research interviews) in order to explore and investigate of the development of cultural tourism of The Arts and Culture Office. The research method was separated in to 5 parts as 1. Research study and collect the data. 2. To study in the field of culture tourism of Thai temple 3. To develop a culture tourism of the Arts and Culture Office 4. To process the developing of led to a develop in order to promote the cultural tourism. In the beginning, the result is found that a The Arts and Culture Office is able to develop for Promoting Culture Tourism. In additional, the temple must focus on the management such as staffing, internal and external analysis, marketing and promotion.

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